作為一家專注于品牌的機(jī)構(gòu)，W&CIE 已經(jīng)在他們身邊服務(wù)了 20 多年。通過這種密切的合作，我們形成了一個共同的信念：必須發(fā)展?fàn)I銷和傳播的新愿景。這種對公司和社會有益的方法，我們稱之為 CONTRIBUTING?。
CONTRIBUTING? 意味著承認(rèn)營銷和“更多”的時代已經(jīng)過去，但相反，一個飲食干燥的世界的蕭條（消費更少，不再旅行，以愉快的購買結(jié)束……）不是一個滿意的答案。
我們在品牌中看到了積極貢獻(xiàn)的引擎，能夠以不同的方式重新吸引世界。他們比以往任何時候都更成為變革的杠桿和內(nèi)部自豪感、情感聯(lián)系和觀眾的基準(zhǔn)，他們?yōu)槭袌龊凸蓶|帶來增長。
品牌圍繞著我們，讓我們思考、歡笑、振動、夢想，它們有時會開辟新的道路。我們的角色是繼續(xù)站在他們的身邊，引導(dǎo)他們，幫助他們適應(yīng)時代，成為談話的核心。
CONTRIBUTING? 是正在發(fā)明的品牌的新藝術(shù)，并將繼續(xù)共同打造。
As an agency dedicated to brands, W has been at their side for over 20 years. From this close collaboration, we have forged a common conviction: a new vision of marketing and communication must develop. We call this virtuous approach for companies and society CONTRIBUTING?.
CONTRIBUTING? means recognizing that marketing and the era of “more” have had their day, but that on the other hand, the depression of a world on a diet (consuming less, not traveling, no longer buying pleasure, etc.) is not a satisfactory answer.
We see in brands the engine of a positive contribution capable of re-enchanting the world in a different way. More than ever, they are levers of change and pride for the company’s employees, emotional links and reference points for their audiences, and growth drivers for markets and shareholders.
Brands surround us, make us think, laugh, vibrate, dream, and sometimes open new paths. Our role is to continue to be at their side to guide them and help them to be part of their time and at the heart of conversations.
CONTRIBUTING? is a new art of branding that is being invented and that will continue to be built together.
by Weii